Opta Max

Opta is a leading global sports data company, best known for delivering detailed performance statistics, live match data, and analytical insights across football and a wide range of other sports. Their data powers broadcasters, professional clubs, betting companies, and digital platforms, providing real-time feeds, historical databases, and advanced analytics that enhance both fan engagement and professional decision-making. As part of Stats Perform, Opta has become the industry standard for trusted, accurate sports data, underpinning everything from live match commentary and fantasy games to scouting, recruitment, and predictive modeling.

At Opta, I was tasked with developing a ‘Player of the Match’ application designed to engage users and enhance their overall experience. This project challenged me to combine creativity with technical skills, focusing on delivering an intuitive and visually appealing interface. I collaborated closely with my team to ensure seamless functionality, while also prioritizing user interaction and engagement. The experience not only strengthened my problem-solving abilities but also deepened my passion for building applications that connect with people.

Opta wanted to create a ‘Player of the Match’ application that could boost user engagement and provide a more interactive way for fans to connect with live games. However, the challenge was that existing solutions lacked an intuitive and visually engaging interface, making it difficult for users to seamlessly participate and stay invested throughout the match experience. The project required a balance of usability, creativity, and technical execution to transform complex live data into a simple, engaging interaction for fans.

I explored how fans currently interact with live data and identified pain points in existing ‘Player of the Match’ experiences. I then sketched and tested lo-fi wireframes to map out user flows and ensure the process felt simple and engaging. Building on this foundation, I developed mid-fi prototypes to validate interaction patterns and refine the interface around clarity and accessibility. Once the core flows were solid, I moved into high-fidelity designs, applying Opta’s brand identity and crafting a visually engaging interface that highlighted live data in an intuitive way.